Pablo Brañas is professor of behavioral economics at the Business School of Middlesex University; and at the Economic Science Institute (ESI), Argyros School of Business and Economics from Chapman University. Previously, he was director of GLOBE (Granada Lab of Behavioral Economics). Brañas holds a BA in Economics (Licenciado en Economía) from Universidad de Navarra and a PhD in Quantitative Economics from Universidad de Córdoba, both in Spain.