00:00    |    
Initial credits
00:06    |    
Illustrating the existing theory on disruptive technologies
Element of the capitalist economy
Electronic calculator 
01:13    |    
Quote, Businessweek(2007) 
Implications of the advent of smartphone technology
Change of their long-term strategy
Struggle while changing
04:50    |    
Theory of disruptive technology 
Quote, Clayton M. Christensen on technological change 
Definition of disruptive technology
Priority of profits over innovation and its results
Quote,  The Rigid Disk Drive Industry: A History of Commercial and Technological Turbulence, Clayton M. Christensen (2004)
Enslavement of firms by the current profitable market
Quote, Clayton M. Christensen on Nokia versus Apple,  Businessweek(2007) 
Review of the disruptive technology theory
Catering to the demand of operators, the commodity trap
New argument: The new distribution of value by entrant companies 
Effects of the shift of smartphones: Price competition
Assumption of an homogeneous market and the lack of human action
15:13    |    
Reevaluation of the understanding of the markets
The importance of an Austrian perspective on the understanding of markets and it's processes
16:44    |    
Final credits




Nokia’s Decline, Illustrating Existing Theory on Disruptive Technologies

13 de junio de 2013   | Vistas: 4 |  

Christian Sandström provides a definition on disruptive technology and explains how it introduces new features to an already existing product, elaborating on the struggles many well rooted, competitive companies have faced, either raising to the challenge or failing, as are the cases of Nokia and Kodak. He comments on the oversights of established businesses, such as Nokia, that failed to progress on technological changes, and consequently missed out on growth opportunities, as they stayed too close to their existing customers. He concludes by suggesting that the markets and value should be appreciated from an Austrian perspective, in order to be fully understood and taken advantage of.


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín