Key Tools for Architecture: Data, Vision, Geometry and Narrative

Yasmin Valdez  | 31 de agosto de 2018  | Vistas: 53

Architecture Arquitectura Arte Design

Joel Putnam is an architectural designer and professor. During this conference, he gives an analysis of the meaning of a tool, how sometimes is misinterpreted, and then he discusses how he applies it to the architecture field. Then Joel begins explaining how does some software used to design buildings and public spaces work.

After leaving his job, Putnam describes the process of getting to develop his own projects. He presents his perspective of how data, history, and vision can be useful tools to detect opportunities and design new building strategies. He details how he applied these tools to one of his clients, analyzing the data of the location he wanted to build in; and studying a series of events that to this day have affected the people in the community.

If you don’t have clients, you become your own client.”

Joel proceeds to describe the guiding principles and ideas for his current project:

1. Profitable
2. Provide local jobs
3. Training and education
4. Improve community life and vitality
5. Enduring

When we think about tools we think about hammers, shovels, utensils but… a tool is any instrument or a simple piece of equipment that you hold in your hands and use to do a particular kind of work.”

Putnam explains how geometry and narrative can be tools to have more impact in developing projects or businesses. Joel points out the importance of taking care of how an audience, community or people in general, perceive things. He concludes by telling how all his experience in tool making benefited his work, how to this day, he keeps doing them, but sometimes just for fun.

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Architectural designer and professor


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín