• 00:01    |    
    Initial credits
  • 00:20    |    
    • Objectives
    • Overview
  • 03:31    |    
    Performativity: beyond optimization and efficiency in architecture
    • Performativity
    • Efficiency
    • Relationship between technology and technique
      • Diffusion of techniques
      • Technical innovations
      • Cultural impact of technology
  • 11:20    |    
    Evolution of products through technology
    • Convergence
    • Development of the computer
      • Computer, a technological formation
      • Unanticipated effects
    • Evolution of the Internet
    • Political effects
  • 24:38    |    
    Dynamic design of products
    • Interrelational makeup of the environment
    • Dynamic feedback
    • New organizational forms
    • Loss of the meaning of efficiency
    • Variation of scenarios
      • Redefinition of olympics
      • Limitations of parametric models
      • Integration of cultural diversity
    • Non-reducible geometry
  • 42:44    |    
    Application: principles of performativity
    • Fashion design
      • Overall view of the house
      • Redundancies
      • Material attributes
    • Interaction between different formations
      • Light pattern
      • Entry view
    • Scale of material
    • Reebok project in Shanghai
      • Tridimensionalization of the brand
      • Use of different surfaces and textures
  • 56:34    |    
    • Limitations of optimization
    • Development of software to analyze evolving possibilities
    • Realistic environments and habitational potential
    • Effects of flexibility and individualization in the manufacturing industry
    • Flexible manufacture techniques
      • Redesign of furniture
      • Identifiying particular relationships
      • Scenario's analysis
      • Testing of variations through intensity diagrams
    • New design paradigm
  • 01:19:05    |    
    Final credits

Performativity: Beyond Efficiency and Optimization in Architecture

  | 23 de julio de 2004  | Vistas: 1602

Facultad de Arquitectura UFM

About this video

Optimization and efficiency limit technological innovation.  Technology has a cultural impact on products and inventions through increasing complexity, technical convergence, and interrelationship with the environment.  As a result, it is necessary to develop a dynamic design of products through continuous feedback to prevent the unanticipated political and social effects of technology and enhance responses in real time.  The development of toothbrushes, computers, the Internet, automobiles and architectural designs explain the intrinsic relationshipship between culture and technology.



Performativity: Beyond Efficiency and Optimization in Architectures
Ali Rahim

New Media Auditorium
Universidad Francisco Marroquín
Guatemala, July 23, 2004

New Media - UFM production. July, 2004

Camera: Alexander Arauz; digital editing: Alexander Arauz; index and synopsis: Christiaan Ketelaar; content reviser: Katty Schellenger; GML: Pedro David España




Ali Rahim, M.Arch., is associate professor of architecture at the University…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín