00:00    |    
Initial credits
00:06    |    
Introduction by Fritz Thomas
00:38    |    
Can you tell us about your current research projects at Yahoo Research?
Direct mail advertising
Experiments on advertising
Effectiveness of Internet advertising results
Key economic experimentation
Observational studies
05:47    |    
What is the difference between surveys and experimentation? How do field surveys vary from field experimentation? In your experiments, do the subjects know they are being part of it?
Difference between a survey and an experiment
Difference between laboratory experiments and real-life experiments
Unconscious experiment participation
Large-scale participation experiments
13:19    |    
Why is an economist and not a marketing guy doing this job?
Impact of social sciences in economic experimentation
The identification problem
15:47    |    
Is your work on experimental economics directed more to commercial purposes than theoretical ones?
Scientific empirical information
Basic theory application
Advertising debate on the effectiveness of persuasion and information
21:38    |    
What is the difference between what you are doing at Yahoo Research and the type of research being done by other companies?
Yahoo's unique research strategy
Microsoft's research strategy
Google's research strategy
24:22    |    
What is the future of advertising?
Advertising as a useful resource for companies
26:52    |    
Is there room for privacy in online services?
Online privacy problems
Possible threats to individual information
Netflix data issues
Yahoo anonymizing services
32:56    |    
How do you observe the relationship between technology and personal freedom?
Liberty inhibition by the use of technology
Decentralized Internet services
38:38    |    
Final words
38:44    |    
Final credits




Advertising Effectiveness and Experimental Economics

14 de marzo de 2011   | Vistas: 5 |   Freedom Innovation Research

Technological advances have enhanced the way companies advertise themselves in many senses. Fritz Thomas has a conversation with David Reiley regarding the real effectiveness advertising has on a company's performance, viewed through his experience at the Yahoo Research facility. They discuss how advertising has evolved and how research economists have had to deal with information to meet the real needs of people using the web. They also talk about the relationship between technology and personal freedom, focusing on the effects these types of modern advances have on the individual, his privacy, and the future of liberty in this whole equation.

David Reiley is pioneer in the use of field experiments in economics and social sciences. He is currently research scientist…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín