• 00:01    |    
    Initial credits
  • 00:20    |    
  • Story about heaven and hell
  • 04:31    |    
    Economic importance of corporations
    • Different opinions on business
    • All-time business bestseller in the United States
  • 06:49    |    
    Management of corporations
    • Perception of business leaders
    • Diversity of people
    • Employees' desired skills
    • Lack of commitment
  • 11:17    |    
    Efficient leadership
    • Mutually beneficial contract
    • Greek tablet: Agape and enthusiasm
    • Willingness
  • 14:04    |    
    Essential conditions of a conscious business
    • Bounded rationality
    • Experiment about gravity
    • Explaining behaviors
    • Philosophy of the victim
    • Responsibility as a source of power
    • Philosophy of the player
  • 22:46    |    
    Assuming responsibilities
    • Blaming culture
    • Learning experiences
  • 29:50    |    
    Victim and player exercise
    • Man's Search for Meaning, Viktor E. Frankl
    • Problem and solution
    • Acceptance and resoluteness
    • Confronting problems
    • Accountability and confidence
  • 45:10    |    
    • Qualities of Ludwig von Mises
    • Attributes of leaders
    • Success beyond success
  • 49:47    |    
    Key values
    • Conscious choices
    • Spiritual harness
    • True nature of human beings
  • 54:59    |    
    Game theory
    • Ethical principles
    • The Seventh Seal, Ingmar Bergman
    • Quotes John Wooden
  • 01:00:59    |    
    • Creating a business through values
    • Quotes Mahatma Gandhi
  • 01:03:27    |    
    Question and answer period
    • Comment on Roberto Goizueta, former CEO of the Coca-Cola Company
    • How do you teach principles of a conscious business throughout the world?
    • How can teachers educate students about this philosophy?
  • 01:13:00    |    
    Final words
  • 01:13:03    |    
    Final credits

Conscious Business: How to Build Value through Values

New Media  | 17 de marzo de 2010  | Vistas: 534

In this conference, Fredy Kofman discusses the importance of building a strong foundation for a conscious business by merging good leadership skills with cultivated ethical values.  He redefines the common model of a corporation where it is not only a money-driven machine that exists solely for its own benefit but it rather exists to build and preserve values.  He also recommends leaders in a conscious business to provide a good example through their own unobstructed ethical values.  Kofman comments that the power a leader has stems from assuming responsibility in his actions, and not becoming a victim of his circumstances.  He explains that society has created a culture where it is easier to blame an outside factor for failing, rather than accepting and learning from the own negative experiences.  This particular factor separates those individuals that are victims from the ones that become players and take ownership upon their actions.  The essence of a conscious business lies in having a deep sense of willingness alongside an ethical code.


Coach ejecutivo y asesor


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín