00:00    |    
Initial credits 
00:06    |    
01:52    |    
Power of entrepreneurship 
02:10    |    
Talent as a basic element in entrepreneurship
02:57    |    
A tool 
Beauty and aesthetics
Design and beauty 
06:26    |    
Importance of architecture
Why would a customer hire you?
07:23    |    
Reasons for companies' success
Architecture firms around the world 
Infusion of Guatemala's culture in the design world
10:02    |    
Culture representation
Cutting edge design 
Consumer brands 
American brands
12:58    |    
Artistic and designing power of architects
14:15    |    
Significance of branding
Jonathan Ive 
16:50    |    
Anecdote about Tiossano's design  
Working with the design team 
Challenge the customer 
Change of name and design 
Courage and creativity
25:38    |    
Comments, question and answer period
Being outstanding 
Reaching originality
Barriers and limits 
Transforming ideas into reality
Difference between good and bad designers
What made you become an entrepreneur in the field of hibiscus drinks? Were you interested in creating something to help your country or did you just find that area interesting?
Living a multicultural life
Love in general 
Expanding and bringing elements to people's lives
Caring about the product 
Pride and respect 
Placing Senegal in the map 
Power of branding 
Representing Guatemala in other countries 
Transforming cultural heritage into something beautiful
How do you set a big idea in motion? How do you materialize the idea?
How do you decide to do something? 
Hotel Casa Santo Domingo 
Having a dream and pursuing it 
Set in motion
Conviction and courage
Believe in you
Making Belize acknowledged
Fear of being innovative and different 
Having a leader 
How do you think we could change the opinion of people who underestimate design?
Changing paradigms 
Importance of design nowadays 
01:13:28    |    
Final credits 




Consumer Brands as a Cultural Phenomenon

30 de enero de 2012   | Vistas: 4 |  

Magatte Wade shares with students what she believes to be the power of entrepreneurship, being its key elements talent and the use of technology.

Primarily, Wade focuses in design and architecture, as she stresses the relevance of these topics, especially in the early stages of the creation of a product. She comments on the significance of the infusion of a country’s culture in every field, which allows a nation to be represented at a worldwide level by its goods. Sharing the challenges she experienced during the creation of her latest company of skin care products, Tiossano, she encourages students to dream, innovate, and set their ideas in motion, resulting in significant changes, not only in benefit of their lives, but also of those around them. Wade concludes by discussing different topics, such as the power of branding, which refers to the reason people choose a specific brand over what she calls a commodity.

Magatte Wade is an entrepreneur, founder of Adina for Life, Inc. and Tiossano, Inc. She was born in Senegal and…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín