• 00:00    |    
    Initial credits
  • 00:06    |    
  • 01:52    |    
    Power of entrepreneurship
  • 02:10    |    
    Talent as a basic element in entrepreneurship
  • 02:57    |    
    • A tool
    • Beauty and aesthetics
    • Design and beauty
  • 06:26    |    
    Importance of architecture
  • Why would a customer hire you?
  • 07:23    |    
    Reasons for companies' success
    • Architecture firms around the world
    • Infusion of Guatemala's culture in the design world
  • 10:02    |    
    Culture representation
    • Cutting edge design
    • Consumer brands
    • American brands
  • 12:58    |    
    Artistic and designing power of architects
  • 14:15    |    
    Significance of branding
  • Jonathan Ive
  • 16:50    |    
    Anecdote about Tiossano's design
    • Working with the design team
    • Challenge the customer
    • Change of name and design
    • Courage and creativity
  • 25:38    |    
    Comments, question and answer period
    • Being outstanding
    • Reaching originality
    • Barriers and limits
    • Transforming ideas into reality
    • Difference between good and bad designers
    • What made you become an entrepreneur in the field of hibiscus drinks? Were you interested in creating something to help your country or did you just findn that area interesting?
      • Living a multicultural life
      • Love in general
      • Expanding and bringing elements to people's lives
      • Caring about the product
      • Pride and respect
      • Placing Senegal in the map
      • Power of branding
    • Representing Guatemala in other countries
    • Transforming cultural heritage into something beautiful
    • How do you set a big idea in motion? How do you materialize the idea?
    • How do you decide to do something?
      • Fantasize
      • Plan
      • Hotel Casa Santo Domingo
      • Having a dream and pursuing it
      • Set in motion
      • Conviction and courage
      • Believe in you
    • Making Belize acknowledged
    • Fear of being innovative and different
    • Having a leader
    • How do you think we could change the opinion of people who underestimate design?
      • Changing paradigms
      • Importance of design nowadays
  • 01:13:28    |    
    Final credits

Consumer Brands as a Cultural Phenomenon

New Media  | 30 de enero de 2012  | Vistas: 30

Magatte Wade shares with students what she believes to be the power of entrepreneurship, being its key elements talent and the use of technology.

Primarily, Wade focuses in design and architecture, as she stresses the relevance of these topics, especially in the early stages of the creation of a product. She comments on the significance of the infusion of a country’s culture in every field, which allows a nation to be represented at a worldwide level by its goods. Sharing the challenges she experienced during the creation of her latest company of skin care products, Tiossano, she encourages students to dream, innovate, and set their ideas in motion, resulting in significant changes, not only in benefit of their lives, but also of those around them. Wade concludes by discussing different topics, such as the power of branding, which refers to the reason people choose a specific brand over what she calls a commodity.



Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín