00:00    |    
Initial credits
00:07    |    
Greetings and special thanks
00:36    |    
Video: The beginning of Magatte Wade's first and second company
04:50    |    
How does a culture becomes part of the picture?
06:32    |    
Power of branding
07:30    |    
American brands: Exporting culture
08:28    |    
Branding: A sofisticated notion
09:19    |    
Linear journey of how everything started
Learn to deal with situations as they come up
Create strategies to make it happen
From total freedom to a place completely different: Senegal to Germany
Looking for social justice
A rule of life
From Germany to France
France, a country too small for my ambitions
Looking for more challenges
Life in California
Entrepreneurship: Bringing thoughts and desires to life
Time to start a company of my own
No right to quit
Hibiscus drink and the identity of a culture
Angry and concerned for women who grow hibiscus
Nasty vicious circle of poverty
New ideas
Cool and respected brand
Do not work against human nature, work for it
Building a brand
People have to want to be with your brand
A world of consciousness and sofistication
Similar philosophy and values
The time has come
Look into humanity
Lead the new cultural edge
45:54    |    
Building Tiossano
49:27    |    
Mutant women
51:10    |    
Building a new tribe
53:05    |    
Rebalancing things
53:55    |    
Building a positive tribe
54:25    |    
Making a mainstream
56:49    |    
Creating new relationships
57:35    |    
Never underestimate the power of brands
58:14    |    
Look for respect
58:42    |    
Get into people's homes and hearts
59:46    |    
Question and answer period
What's the distribution channel of your brands and how are you going to embrace your new tribe? How will you compete with others brands?
Create networks
Build new realities
Make a difference
Think about the product and the customers
Where are you going to distribute your products?
Create contacts
How do you promote the sale of the beverage?
Go natural
Plug yourself to the network
If the product is made in the USA, doesn't that go against the idea of African culture?
The purpose of our profits
Sell the brand and then move the manufacturer
Is the manufacturing a facility or a plant?
Provide education with pride and access to other options
Can you explain more about the fact that you don't have to work against human nature?
When you work against people's nature you are in a way patronizing them
When you started this business, did you associate with people that had previous experience or did you hire people that had this knowledge?
Partnered with somebody who knew about the industry and had the same values
You need people that never have been in these things before
How did you convince people to start a partnership with you?
Sell the idea and give the best
Work with the people who have the closest relationship to your product
01:36:06    |    
Final credits





19 de agosto de 2011   | Vistas: 7 |   América Beauty Brand Culture

In this video, Magatte Wade reveals several of the main characteristics of entrepreneurship, based on her own experiences. Following, in a chronological order, Wade describes how she started her companies by understanding the amazing power of branding, identifying people's needs and giving a special meaning to her products. She not only built a beverage company but also she created one that goes beyond beauty products, focused on changing women's lives. She believes that culture is an essential element in her philosophy, because it passes on significant values to the consumers. Finally, she stands out the importance of working with people who have knowledge on the industry in which one wants to develop, and also with those who do not know anything about it, as this will contribute to make it a big and successful project.

Magatte Wade is an entrepreneur, founder of Adina for Life, Inc. and Tiossano, Inc. She was born in Senegal and…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín