Transcript

00:01 |

Créditos iniciales
00:19 |

Presentación de Lic. Juan Guillermo Tornoe
00:40 |

¿Cómo se puede pasar de la medicina al mercadeo?
02:15 |

¿Qué hay de nuevo en el mercado hispano?
03:20 |

Los blogs, la internet y toda la información disponible, ¿han confirmado que el consumidor es el rey?
03:59 |

Su especialidad es el consumidor hispano, ¿qué importancia tiene el mundo hispano dentro de EE.UU.
05:06 |

¿Qué necesidades mercadológicas son diferentes para el mundo hispano y el mundo anglosajón?
06:31 |

Si sacamos la bola de cristal, ¿podemos ver qué cambios vienen en el mercadeo y publicidad para el mundo hispano?
08:41 |

Agradecimiento
08:49 |

Créditos finales

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Entrevista a Juan Guillermo Tornoe por Luis Figueroa

New Media | 14 de noviembre de 2007 | Vistas: 1679

Acerca de este vídeo

En una breve entrevista Juan Guillermo Tornoe habla de las novedades en mercadeo y publicidad dirigidas a la comunidad hispana. Los medios de comunicación masiva son la fuente que permite informar al consumidor en forma acelerada, lo que crea mayor responsabilidad en el anunciante. La voz del consumidor habla de la calidad de los productos. El mercado hispano de EE.UU. requiere de un estudio de su cultura para obtener óptimos resultados.

Créditos

Entrevista con Juan Guillermo Tornoe
por Luis Figueroa

Edificio Académico B-300
Universidad Francisco Marroquín
Guatemala, 14 de noviembre de 2007

Una producción de New Media - UFM. Guatemala, diciembre de 2007
Cámara: Manuel Álvarez; Mynor de León; edición digital: Claudia de Obregón; índice, sinopsis y revisión: Eugenia Aldana; publicación: Mario Pivaral / Pedro David España.

Conferencista

Juan Guillermo Tornoe

Juan Guillermo Tornoe es el vicepresidente ejecutivo de Hispanic Trending, un…

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José Cecilio del Valle: pensador liberal latinoamericano

12 de noviembre de 2010

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Entrevista sobre la Academia Guatemalteca de la Lengua a Rigoberto Juárez-Paz

27 de junio de 2007

Luis Figueroa, Rigoberto Juárez-Paz

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IDEAS DE LA LIBERTAD

Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín

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My Experience with Milton Friedman in Free to Choose Network

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Presentación del libro: «El engaño populista» en la Universidad Francisco Marroquín

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UFM TALKS: El poder creador de la sociedad libre con Alberto Benegas-Lynch (h)

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¿Los liberales son creyentes o ateos? | UFM Talks

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Exposición Fotográfica | 50 años UFM

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Is a Free Society Also a Just Society?