Glamour Beyond Fashion: A Form of Nonverbal Persuasion

Aletse López  | 24 de septiembre de 2018  | Vistas: 53

Virginia Postrel, author of the book The Power of Glamour, decodes glamour in this conference by explaining what is it, the elements that conforms it, how does it work and the ways someone might create it.

Glamour is a nonverbal persuasion, she says. Although, it can sometimes be visual, glamour is fundamentally visual. It comes from what someone doesn’t have but wish to have. It is often an unrealistic expectation but in some way, glamour can affect our life path.

Glamour paints a picture in your head and makes you feel like 'if only…'”.

Glamour is often associated with women, but it actually could be found in everything, like houses and interiors. It emphasizes the desire of being special and recognized of each person.

We may be different, but we all have a desire to be special”.

Glamour have taken different forms in different periods. Postrel analyzes the four elements found in it: a direction in life, a promise of escape and transformation, grace and mystery. She concludes with a quote from George Hurrell, a Hollywood glamour photographer: “Bring out the best, conceal the worst, and leave something to the imagination”.

Learn more about this concept associated with high-end fashion and how you could recreate it in everyday situation.

Now watch Virginia Postrel's inverview: Progress, An Open-Ended Process of Dynamism


Author, columnist and speaker