Doing something you should not or avoiding to do something you should, is a temptation present in the lives of all human beings. Temptation and will power are the topics developed by Daniel Houser in this conference. He elaborates on several experiments conducted by psychologists who focused on the individuals' behavior under specific circumstances that tested their will power or tendency to cave in. The "impulse items" were one of the findings made by behavioral psychologist John B. Watson, who claims that people succumb to temptation when they stand before a particular object for a long period, which lead to specific placement of products in stores, specifically at the checkout counters. He referred as well to the implications regarding the optimizing of employee's productivity by either enforcing certain work-related prohibitions or granting freedom, suggesting that workers tend to perform better when they are not intentionally exposed to temptations.