• 00:00    |    
    Initial credits
  • 00:06    |    
    Introduction on radical technologic change
    • Struggle of established companies to adapt
    • A view of the causes of failure
  • 01:41    |    
    The Hasselblad case
    • Background of the Hasselblad company
    • High-end of photography
    • Strength of the Hasselblad brand
    • Company's operations
    • New headquarters of the company
    • Losses for Hasselblad in Million Swedish Kroner (MSEK)
  • 09:55    |    
    Main causes for the decline of the company
    • Coming disruption, the first non-film based camera
    • The Mavica shock
    • Response of the camera industry regarding the technological changes
    • Quote Jerry Öster, Hasselblad's CEO (1991)
    • The company's course of action
    • Digital scanner
    • Hasselblad Electronic Imaging AB (1985)
  • 19:00    |    
    Significant events that lead to collapse
    • Incentive AB bought out the company
    • Scanner business problems
    • Continuation of the pre-existing analog camera model
    • Entry into the digital world
    • Division of digital photography
    • Hasselblad products
    • Internal crisis of the company
    • of the digital camera
    • Quote n (1994)
    • Quote n (1996)
    • Company sold to Union Bank of Switzerland
    • From over-capitalization to under-capitalization
  • 31:28    |    
    First digital camera prototype and its reception
    • Anonymous quote
    • Quote n (1998)
  • 33:32    |    
    New strategy of hibrid cameras (1998)
  • 34:16    |    
    Continued loss of market
  • 34:50    |    
    Shift from analog to digital photography in figures
  • Comment of an employee
  • 36:02    |    
    Launch and failure of the hybrid system (2003-2004)
  • 36:54    |    
    Conclusion of the Hasselblad case
  • 37:37    |    
    Final credits

Unknown Truths about the Facit and Hasselblad Cases

New Media  | 18 de junio de 2013  | Vistas: 60

Christian Sandström, in relation to disruptive technology, shares facts on the downfall of a well-established Swedish photographic equipment and supplies company, Hasselblad, from its disregard in accepting the future of technological change to its slow adjustment of operations. In addition, he comments on the case of an also prominent Swedish manufacturer of mechanical calculators, FACIT, that went out of business overnight. Both companies, in spite of having information about the emerging markets, failed to act upon that knowledge and consequently, where displaced by digital technology.


Christian Sandström holds a PhD in Innovation Management from Chalmers University…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín