00:00    |    
Initial credits
00:06    |    
Introduction on radical technologic change
Struggle of established companies to adapt
A view of the causes of failure
01:41    |    
The Hasselblad case
Background of the Hasselblad company
High-end of photography 
Strength of the Hasselblad brand
Company's operations
New headquarters of the company
Losses for Hasselblad in Million Swedish Kroner (MSEK)
09:55    |    
Main causes for the decline of the company
Coming disruption, the first non-film based camera
The Mavica shock
Response of the camera industry regarding the technological changes
Quote Jerry Öster, Hasselblad's CEO (1991)
The company's course of action 
Digital scanner
Hasselblad Electronic Imaging AB (1985) 
19:00    |    
Significant events that lead to collapse
Incentive AB bought out the company
Scanner business problems
Continuation of the pre-existing analog camera model 
Entry into the digital world
Division of digital photography 
Hasselblad products
Internal crisis of the company
Pro et contraof the digital camera
Quote MacWEEK(1994) 
Quote Kodak(1996) 
Company sold to Union Bank of Switzerland
From over-capitalization to under-capitalization
31:28    |    
First digital camera prototype and its reception
Anonymous quote
Quote Dagens Industri(1998)
33:32    |    
New strategy of hibrid cameras (1998) 
34:16    |    
Continued loss of market
34:50    |    
Shift from analog to digital photography in figures
Comment of an employee
36:02    |    
Launch and failure of the hybrid system (2003-2004) 
36:54    |    
Conclusion of the Hasselblad case
37:37    |    
Final credits




Unknown Truths about the Facit and Hasselblad Cases

18 de junio de 2013   | Vistas: 2 |  

Christian Sandström, in relation to disruptive technology, shares facts on the downfall of a well-established Swedish photographic equipment and supplies company, Hasselblad, from its disregard in accepting the future of technological change to its slow adjustment of operations. In addition, he comments on the case of an also prominent Swedish manufacturer of mechanical calculators, FACIT, that went out of business overnight. Both companies, in spite of having information about the emerging markets, failed to act upon that knowledge and consequently, where displaced by digital technology.

Christian Sandström holds a PhD in Innovation Management from Chalmers University of Technology, Sweden. His research interests concern technological shifts…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín