• 00:00    |    
    Initial credits
  • 00:06    |    
    • Design projects
    • Confusion between industrial and product design
  • 04:38    |    
    Timeline of product design
    • Production line by Henry Ford
    • Competition
    • Pencil sharpener by Norman Bel-geddes
    • Electrical inventions
    • IDEO new product ideas
    • Shift from industrial design to product design
    • Adaptability to behaviors
    • First product made by man
    • Hability to make tools
    • Venus of Willendorf
    • Sides of use value
    • Cultural value
    • Product and object design in the pensum
  • 22:02    |    
    What is design?
    • Definition of design
    • Context of the word
    • Key ingredient of design
    • Problem solution with design
  • 29:32    |    
    Wicked problems
    • Global warming
    • Is design the answer?
  • 34:06    |    
    The future of design
    • Commercial design
    • Responsible design
    • Experimental design
    • Discursive design
  • 42:05    |    
    Artisan design
    • Leon Battista Alberti's theory of design
    • Fictional work space of the designer
  • 47:06    |    
    Question and answer period
    • Para el Product Design Program, ¿qué maquinas aparte de la laser y CMC van a usar?
    • Are you going to teach how can the product be ready for sale?
    • New workshop in construction
    • Shifts between industrial and graphic design
  • 56:28    |    
    Final credits

Why Stuff Matters: History and Future of Product Design

New Media  | 19 de febrero de 2015  | Vistas: 116

What is product design? Karl Williamson describes through a product design timeline its history and the key differences with graphic design. He expounds the first product created by the humankind and the historical movements that came thereafter that have molded the workshop and the end product throughout time. He explains the definition of design and the context of the word as well as its key ingredient. Williamson points out that the main role of a designer is solving a problem, it's not about just looking attractive or functional. Finally, he describes the future of design and the different applications it has.


Karl Williamson is professor and coordinator of the Product Design Program…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín