Property is an essential element to establishing prosperous interpersonal relationships within a free society. In this interview, Fredy Kofman discusses his book Conscious Business and describes the main characteristics of a conscious business. He explains that a conscious business is the means through which individuals interact with each other to fulfill their needs and expectations, valuing what people sell rather than what they own. Similarly, he examines how established property rights allow businesses to work properly. According to Kofman, efficient exchange is essential for human beings to achieve better and more satisfying lives.