There has always been a negative understanding in philosophical epistemology regarding the relationship between business and ethics. Stephen Hicks expresses this idea and defies that paradigm by explaining the parallel traits, which are commonly viewed as moral elements in a person and in an entrepreneur. Hicks explains the importance of these entrepreneurial traits and describes how they relate to the fulfillment of the individual in the context of free society. He also comments on why, in historical terms, opposition has existed towards a business culture and how this perspective has changed presently, with the success of different entrepreneurs, who turned out to be extraordinary role models for society.