• 00:00    |    
    Initial credits
  • 00:06    |    
    Illustrating the existing theory on disruptive technologies
    • Element of the capitalist economy
    • Kodak
    • Electronic calculator
  • 01:13    |    
    • Quote, n (2007)
    • Implications of the advent of smartphone technology
    • Change of their long-term strategy
    • Struggle while changing
  • 04:50    |    
    Theory of disruptive technology
    • Quote, Clayton M. Christensen on technological change
    • Definition of disruptive technology
    • Priority of profits over innovation and its results
    • Quote, n , Clayton M. Christensen (2004)
    • Enslavement of firms by the current profitable market
    • Quote, Clayton M. Christensen on Nokia versus Apple, n (2007)
    • Review of the disruptive technology theory
    • Catering to the demand of operators, the commodity trap
    • New argument: The new distribution of value by entrant companies
    • Effects of the shift of smartphones: Price competition
    • Assumption of an homogeneous market and the lack of human action
  • 15:13    |    
    Reevaluation of the understanding of the markets
  • The importance of an Austrian perspective on the understanding of markets and it's processes
  • 16:44    |    
    Final credits

Nokia’s Decline, Illustrating Existing Theory on Disruptive Technologies

New Media  | 13 de junio de 2013  | Vistas: 141

Christian Sandström provides a definition on disruptive technology and explains how it introduces new features to an already existing product, elaborating on the struggles many well rooted, competitive companies have faced, either raising to the challenge or failing, as are the cases of Nokia and Kodak. He comments on the oversights of established businesses, such as Nokia, that failed to progress on technological changes, and consequently missed out on growth opportunities, as they stayed too close to their existing customers. He concludes by suggesting that the markets and value should be appreciated from an Austrian perspective, in order to be fully understood and taken advantage of.


Christian Sandström holds a PhD in Innovation Management from Chalmers University…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín