• 00:01    |    
    Initial credits
  • 00:06    |    
    • Audience-suggested topics
    • The question of urban poverty
    • How gender affects poverty
    • Treadle pumps
    • NGO's as competitors to business solutions and the architecture of the business model
  • 11:10    |    
    The challenge of achieving scale
    • Overview of conventional strategies in development aid
    • A promising solution
    • Releasing market forces - The most effective way to end poverty
  • 16:43    |    
    The IDE experience
    • "Don't Bother" trilogy and Small farm agriculture
    • Treadle pump experience in Bangladesh
    • Impact measurement
    • Important lessons from experience with $2/day customers
  • 29:07    |    
    Key elements to Zero-based design
    • Listening to the people with the problem
    • Ruthless pursuit of affordability
    • Aspirational branding
    • Last mile distribution
    • Jugaad innovation
  • 35:00    |    
    Interlude: Questions and thoughts from the audience
    • If a treadle pump is broken, do citizens have access to repairs?
    • What is the relevance of citizens investing their own time and money? What are the education standards for new entrepreneurs?
  • 41:54    |    
    The future: Four frontier multinationals
    • Sunwater in India
    • Green coal from biomass
    • Affordable private education
    • Spring health: Safe drinking water
    • Radically affordable technology
    • Last mile distribution
    • Blitz marketing
    • Enterprise design scales
    • Current state of Spring health
    • Spring health: Selling safe drinking water in small villages in East India
    • Outcomes of Spring Health in capitalization and expansion
  • 01:01:50    |    
    Final words
  • 00:00    |    
    Questions and comments section
    • Where can we find more information about the organic energy prototype?
    • Apart from profit measures, what other social measures of outcome do you use?
    • How can social entrepreneurs deal with the donation culture NGO's have created in certain poor sectors?
  • 01:08:07    |    
    Final credits

Paul Polak: The Business Solution To Poverty

New Media  | 30 de mayo de 2014  | Vistas: 95

Paul Polak speaks on creating solutions to poverty situations through profitable, sustainable business ventures. Years of experience on rural settings have convinced Polak that enterprise opportunities have significant potential to improve people’s livelihoods. Cosmetic corporate social responsibility and impact investing are not the answer. It is also clear that conventional development aid has failed so far: charity doesn’t get rid of poverty, releasing market forces does.

Polak believes new companies, aimed at the “$2 per day consumers”, can solve poverty issues by involving citizens, allowing them to invest in their own path towards development. Moreover, these ventures earn at profits that are enough to attract serious investors. He tells the audience of IDE, a non profit organization that treats poor people as consumers, rather than recipients of charity. From tread pumps in Bangladesh to green coal, Polak shares the success of his initiatives in different parts of the world. Spring health, a program that allows affordable clean water distribution to consumers in communities, exhibits all key elements of what Polak calls Zero-based design: listening to people with the problem, ruthless pursuit of affordability, aspirational branding, last mile distribution, and Jugaad innovation.

According to Polak, $2 per day consumers are a market of infinite opportunity that can be harnessed to their own benefit. All it takes is bravery and creativity.


Paul Polak is founder and CEO of Windhorse International and its…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín