00:01    |    
Initial credits
00:06    |    
Audience-suggested topics
The question of urban poverty
How gender affects poverty
Treadle pumps
NGO's as competitors to business solutions and the architecture of the business model 
11:10    |    
The challenge of achieving scale 
Overview of conventional strategies in development aid 
A promising solution
Releasing market forces - The most effective way to end poverty
16:43    |    
The IDE experience
"Don't Bother" trilogy and Small farm agriculture
Treadle pump experience in Bangladesh
Impact measurement
Important lessons from experience with $2/day customers
29:07    |    
Key elements to Zero-based design
Listening to the people with the problem
Ruthless pursuit of affordability
Aspirational branding 
Last mile distribution
Jugaad innovation
35:00    |    
Interlude: Questions and thoughts from the audience
If a treadle pump is broken, do citizens have access to repairs?
What is the relevance of citizens investing their own time and money? What are the education standards for new entrepreneurs?
41:54    |    
The future: Four frontier multinationals
Sunwater in India
Green coal from biomass
Affordable private education 
Spring health: Safe drinking water
Radically affordable technology 
Last mile distribution
Blitz marketing 
Enterprise design scales
Current state of Spring health
Spring health: Selling safe drinking water in small villages in East India
Outcomes of Spring Health in capitalization and expansion 
01:01:50    |    
Final words
00:00    |    
Questions and comments section
Where can we find more information about the organic energy prototype?
Apart from profit measures, what other social measures of outcome do you use?
How can social entrepreneurs deal with the donation culture NGO's have created in certain poor sectors?
01:08:07    |    
Final credits 




Paul Polak: The Business Solution To Poverty

30 de mayo de 2014   | Vistas: 9 |  

Paul Polak speaks on creating solutions to poverty situations through profitable, sustainable business ventures. Years of experience on rural settings have convinced Polak that enterprise opportunities have significant potential to improve people’s livelihoods. Cosmetic corporate social responsibility and impact investing are not the answer. It is also clear that conventional development aid has failed so far: charity doesn’t get rid of poverty, releasing market forces does.

Polak believes new companies, aimed at the “$2 per day consumers”, can solve poverty issues by involving citizens, allowing them to invest in their own path towards development. Moreover, these ventures earn at profits that are enough to attract serious investors. He tells the audience of IDE, a non profit organization that treats poor people as consumers, rather than recipients of charity. From tread pumps in Bangladesh to green coal, Polak shares the success of his initiatives in different parts of the world. Spring health, a program that allows affordable clean water distribution to consumers in communities, exhibits all key elements of what Polak calls Zero-based design: listening to people with the problem, ruthless pursuit of affordability, aspirational branding, last mile distribution, and Jugaad innovation.

According to Polak, $2 per day consumers are a market of infinite opportunity that can be harnessed to their own benefit. All it takes is bravery and creativity.

Paul Polak is founder and CEO of Windhorse International and its division Spring Health Water; he also founded D-Rev: Design…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín