Planning an Entrepreneurial Venture

06 de mayo de 2010   | Vistas: 7 |  

About this video

In this lecture, business owner and professor Gary Hoover discusses the challenges of starting a new business. Weaving wit and anecdotes seamlessly into a thought-provoking lecture, he emphasizes the importance of being fully informed about an industry. He describes how a comprehensive understanding of past businesses can help avoid similar mistakes in the future. While it may not be apparent at first, he explains the benefits of making the best products, and comments on why Target is different from Wal-Mart, and why employees are highly motivated at Whole Foods Market.


Planning an Entrepreneurial Venture 
Gary Hoover

Business School Building, EN-601
Universidad Francisco Marroquín
Guatemala, May 6, 2010

New Media - UFM production.  Guatemala, May 2010
Camera: Mario Estrada; digital editing: Adrián Méndez; index and synopsis: Alex Weller; content reviser: Sofía Díaz; publication: Carlos Petz/Daphne Ortiz


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín