Transcript
  • 00:01    |    
    Initial credits
  • 00:20    |    
    Introduction
  • 00:43    |    
    History of General Motors
  • 03:57    |    
    What makes a successful company?
  • 07:00    |    
    Doing your homework
  • 12:41    |    
    Demographics
  • 16:30    |    
    Becoming an industry expert
  • 20:30    |    
    Leadership and the future
  • 23:30    |    
    Gathering information
  • 25:50    |    
    Having a sense of history
  • 28:50    |    
    IBM
  • 33:00    |    
    Buying a company
  • 33:50    |    
    Eliminating buzzwords
  • 36:20    |    
    The case of Caterpillar Inc.
  • 40:00    |    
    Why do companies exist?
  • 42:00    |    
    Learning about retail
  • 47:00    |    
    Decline of Sears
  • 50:30    |    
    Businesses are run for customers
  • 52:14    |    
    Wal-Mart versus Target
  • 54:40    |    
    Whole Foods Market
  • 00:01    |    
    Question and answer period
    • How do we contact potential investors?
    • What is the role of international investors?
    • Should a company be green and energy efficient?
    • What if a competitor takes over your idea while you are implementing it? Which idea should I pursue?
    • Should I enter into a crowded market?
    • How do you motivate employees?
  • 01:25:13    |    
    Final credits


Planning an Entrepreneurial Venture

New Media  | 06 de mayo de 2010  | Vistas: 10

About this video

In this lecture, business owner and professor Gary Hoover discusses the challenges of starting a new business. Weaving wit and anecdotes seamlessly into a thought-provoking lecture, he emphasizes the importance of being fully informed about an industry. He describes how a comprehensive understanding of past businesses can help avoid similar mistakes in the future. While it may not be apparent at first, he explains the benefits of making the best products, and comments on why Target is different from Wal-Mart, and why employees are highly motivated at Whole Foods Market.



Credits

Planning an Entrepreneurial Venture 
Gary Hoover

Business School Building, EN-601
Universidad Francisco Marroquín
Guatemala, May 6, 2010

New Media - UFM production.  Guatemala, May 2010
Camera: Mario Estrada; digital editing: Adrián Méndez; index and synopsis: Alex Weller; content reviser: Sofía Díaz; publication: Carlos Petz/Daphne Ortiz




Conferencista

Gary Hoover is the Entrepreneur-in-Residence at the Herb Kellerher Center for…

IDEAS DE LA LIBERTAD

Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín