Magatte Wade talks about her thriving entrepreneurial vision and explains how determination led her to accomplish success. She tells about her incentives to establish both of her ventures, Adina and Tiossano, being the creation of job opportunities for the people in her nation, the motivation that influenced her in this crusade. Wade also stresses how the lack of good job opportunities has forced many African and citizens of the so-called third world countries to migrate in the search for a better future. She speaks about the role that politicians and journalists have in the lives of people. She concludes encouraging job creators to think outside the box and fight for their beliefs in the process of making the world a better place through conscious capitalism and the establishment of a dignified standard of living for human beings.