During its fifty years of existence, Atlas Shrugged has been an influential book in the business community and Free Market promoters.  Commonly, there is a negative stereotype about businessmen, because the profit motif is associated with greed, egoism, lies, and evil. The importance of this book is that it creates a positive and heroic view about businessmen. Business is a rational activity that creates value in society, the profit motif is an essential component for its success.  Rand's moral defense of Capitalism is the pursue of happiness; reason, self interest and rational egoism are the components of individual happiness and the basis of survival.