Ken McCarthy talks about his experiences in the art of selling and mentions several elements of liberalism that may be as well applied to sales. He makes reference to the book The Secret of Selling Anything by Harry Browne and elaborates on a five-step methodology thoroughly lined out in the work that provides the knowledge to manage and master the ability to sell all kinds of goods and services, including applying for job opportunities.

He sets a practical exercise to illustrate how the contents of the book could apply to different scenarios and successfully and truthfully obtain the desired objective. McCarthy shares where and how he got involved in selling, and how his career in advertising and on the web began. Finally, he advises students to "relax and tell the truth," encouraging honesty to fulfill their work as sellers and that way benefit all parties involved.