There is a common misperception that business and environmental interests are incompatible, yet programs around the world have demonstrated that environmental quality improves with economic growth. In this conference, Randy T. Simmons describes free-market environmentalism and the benefits it can provide to communities, wildlife, and the natural environment. The basic principle behind this concept is that if a natural resource pays, it stays, which consequently leads to preservation efforts. Simmons discusses examples of free-market environmentalism in action and examines the importance of property rights in successful conservation campaigns.