In this video, Magatte Wade reveals several of the main characteristics of entrepreneurship, based on her own experiences. Following, in a chronological order, Wade describes how she started her companies by understanding the amazing power of branding, identifying people's needs and giving a special meaning to her products. She not only built a beverage company but also she created one that goes beyond beauty products, focused on changing women's lives. She believes that culture is an essential element in her philosophy, because it passes on significant values to the consumers. Finally, she stands out the importance of working with people who have knowledge on the industry in which one wants to develop, and also with those who do not know anything about it, as this will contribute to make it a big and successful project.