Every year, thousands of products enter the market as massive attempts of entrepreneurs looking to captivate millions of customers around the world. According to Tom Evans, more than half of these goods and services do not succeed at all. He shares the main reason why they fail and tells about the most common mistakes people make when trying to sell or offer a new product. In order to be ahead in the business, he suggests key elements that can assure a favorable outcome, explaining the dynamic model for discovery within a specific market, which entails aspects such as the market problem, the product, the business model pursued, and the market strategy.
Tom Evans is principal of Lûcrum Marketing. He brings over twenty…
04 de marzo de 2004
09 de junio de 2009
Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.
Universidad Francisco Marroquín