• 00:01    |    
    Initial credits
  • 00:06    |    
    Introduction by Sam Potolicchio
  • Key elements about the lecture
  • 01:44    |    
    Satire on political communication
  • 04:11    |    
    Leadership, essentially ambitious
  • 04:56    |    
    Finding a way to walk between ambition and arrogance
  • 05:43    |    
    Satire on Barack Obama's speech on how to recover during severe recession
  • 07:39    |    
    Satire on Osama bin Laden's death
  • 11:40    |    
    Impact of external forces on the way that words are received
  • Ability of reading the psychology of the moment
  • 13:28    |    
    Clip: George Bush and Al Gore during a presidential debate
  • Impact of body language and physical presentation
  • 16:20    |    
    Video about a candidate's mistake during a Republican presidential debate
  • 18:49    |    
    Video about a presidential debate between William (Bill) Clinton, Henry Ross Perot, and George H. Bush
    • Arguing attitude or clarifying responses
    • Connecting experiences
  • 25:23    |    
    Communication techniques
    • Speak in a deliberative way
      • Concede weaknesses and strengths
      • Reasons to speak in a dialogic and deliberative way
        • Fulfilling a prototype
        • Inoculating from criticism
        • Persuading and changing minds
    • Clip: Cory Booker, Mayor of Newark, during a graduation ceremony
      • Power of love
      • Stand up to inspire others
    • Tell things in stories
      • Structures around stories
      • Clip: Barack Obama at the White House Correspondents' Dinner
      • President Obama addresses White House Press Corps
    • Humor as a response while communicating
    • Telling things in a humorous way
    • Concept-based rhetoric
      • Strong words to active the brain
      • Dog-whistle rhetoric
      • Creating a personal connection with people
      • Binary rhetoric
  • 54:02    |    
    Comments, question and answer period
    • The way leaders use language and the constant improvement of technologies
    • Impact of technology
    • Manipulation
    • What is the ethical and manipulative role of appealing to emotions during a speech?
    • What would be your advice for a president in the moment of a crisis?
    • Do you think it would be best if society knew that leaders don't know everything? What is your opinion about the speeches of Guatemalann politicians?
  • 01:03:26    |    
    Final credits

The Art of Political Communication

New Media  | 07 de marzo de 2012  | Vistas: 63

Sam Potolicchio, in his effort to prepare global leaders by changing concepts and paradigms, discusses the significance of communication and tells about the three key elements he wishes to accomplish in his endeavor, as he would like for students to speak with rhetorical humility, rhetorical reference of ideas and with rhetorical imagination. Potolicchio continues elaborating on the role of communication in leadership and provides a set of video examples and techniques for an improvement in the quality of speech, referencing the political context. He concludes by urging soon-to-be leaders to put into practice speaking with reason, having intellectual curiosity, knowledge, and understanding for their audience, in order to positively and efficiently master the art of political communication.


Sam Potolicchio is a Visiting Assistant Professor at Georgetown University where…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín