00:01    |    
Initial credits 
00:06    |    
Introduction by Sam Potolicchio 
Key elements about the lecture
01:44    |    
Satire on political communication 
04:11    |    
Leadership, essentially ambitious
04:56    |    
Finding a way to walk between ambition and arrogance 
05:43    |    
Satire on Barack Obama's speech on how to recover during severe recession
07:39    |    
Satire on Osama bin Laden's death
11:40    |    
Impact of external forces on the way that words are received 
Ability of reading the psychology of the moment 
13:28    |    
Clip: George Bush and Al Gore during a presidential debate
Impact of body language and physical presentation 
16:20    |    
Video about a candidate's mistake during a Republican presidential debate 
18:49    |    
Video about a presidential debate between William (Bill) Clinton, Henry Ross Perot, and George H. Bush    
Arguing attitude or clarifying responses 
Connecting experiences 
25:23    |    
Communication techniques
Speak in a deliberative way
Concede weaknesses and strengths
Reasons to speak in a dialogic and deliberative way  Fulfilling a prototype Inoculating from criticism Persuading and changing minds 
Clip: Cory Booker, Mayor of Newark, during a graduation ceremony
Power of love 
Stand up to inspire others 
Tell things in stories 
Structures around stories 
Clip: Barack Obama at the White House Correspondents' Dinner  President Obama addresses White House Press Corps 
Humor as a response while communicating 
Telling things in a humorous way 
Concept-based rhetoric 
Strong words to active the brain
Dog-whistle rhetoric  Creating a personal connection with people 
Binary rhetoric 
54:02    |    
Comments, question and answer period
The way leaders use language and the constant improvement of technologies 
Impact of technology 
What is the ethical and manipulative role of appealing to emotions during a speech?
What would be your advice for a president in the moment of a crisis?
Do you think it would be best if society knew that leaders don't know everything? What is your opinion about the speeches of Guatemalan politicians?
01:03:26    |    
Final credits 




The Art of Political Communication

07 de marzo de 2012   | Vistas: 5 |  

Sam Potolicchio, in his effort to prepare global leaders by changing concepts and paradigms, discusses the significance of communication and tells about the three key elements he wishes to accomplish in his endeavor, as he would like for students to speak with rhetorical humility, rhetorical reference of ideas and with rhetorical imagination. Potolicchio continues elaborating on the role of communication in leadership and provides a set of video examples and techniques for an improvement in the quality of speech, referencing the political context. He concludes by urging soon-to-be leaders to put into practice speaking with reason, having intellectual curiosity, knowledge, and understanding for their audience, in order to positively and efficiently master the art of political communication.

Sam Potolicchio is a Visiting Assistant Professor at Georgetown University where he teaches American Politics and Public Affairs and Research…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín