What is product design? Karl Williamson describes through a product design timeline its history and the key differences with graphic design. He expounds the first product created by the humankind and the historical movements that came thereafter that have molded the workshop and the end product throughout time. He explains the definition of design and the context of the word as well as its key ingredient. Williamson points out that the main role of a designer is solving a problem, it's not about just looking attractive or functional. Finally, he describes the future of design and the different applications it has.