John Kenneth shares his personal entrepreneurship story of the company CEDS. He starts by talking about his life in Guatemala and his profesional life before becoming a businessman. He expounds all the process of building his online english learning business from the conceptualization of the idea to the final lauch. Then he proceeds to describe the mistakes and circumstances that he calls "disasters" that led his company to close it's operations. Finally he shares all the lessons he has learned from his experienced, such as finding your passion and loving what you do, keep everything simple, hire the right people and let them do their job, practice flexibility and patience and gratitude. He makes special emphasis in the importance of always preparing for the worst and taking the blame when things go wrong.