• 00:00    |    
    Initial credits
  • 00:06    |    
  • 00:18    |    
    Life experiences
    • Learning life skills at an early age
    • Moving to Europe
    • Embracing changes
    • Success through hard work
    • Life after business school
    • Emphasis on teamwork and entrepreneurship
    • Life in the United States
    • Lessons on youth
    • New job
  • 16:56    |    
    Magic of entrepreneurship
  • 17:16    |    
    How her journey as an entrepreneur started
  • 18:54    |    
    The importance of not taking things for granted
  • 20:10    |    
    The importance of having a vision of what you want to do
  • 21:59    |    
    What are consumer brands
  • 22:52    |    
    Power of branding
    • Hollister example
    • Santa Claus example
    • Branding as a path to success
    • Telling a story through branding
  • 28:30    |    
    Source of America's power
  • 30:10    |    
    Creating opportunities
  • 32:36    |    
    Question and answer period
    • Do you consider that having so much freedom during the first years of your life promoted your entrepreneurial journey?
      • Importance of independent thinking
      • Developing courage
      • Skills of an entrepreneur
      • Teaching how to learn
      • Questioning knowledge
    • How did you handle people that were skeptical about your ideas or who discouraged you?
      • Damage done by NGOs
      • Courage to be a free person
    • Were you afraid of risking money?
    • What entrepreneurship requires
    • Have you ever doubt yourself?
    • Need of doubt
    • Do you think Guatemala has a chance to be successfully acknowledged through branding?
    • Starbucks Coffee example
    • Did you find what you wanted to create or are you still searching?
      • Where the idea was born
      • Criticize by creating
    • What do you like most about your business?
    • Hope as fuel
    • Where do you get the money to finance your first product?
      • It's not about money
      • Importance of passion
      • Selling yourself
  • 01:02:24    |    
    Final words
  • 01:02:29    |    
    Final credits

Entrepreneurship Experiences

New Media  | 03 de febrero de 2012  | Vistas: 32

Senegalese entrepreneur Magatte Wade talks about her skills on creating new ideas and developing new products. She begins by sharing the story of her childhood and elaborates on how life, at early stages, allowed her to experience freedom, which eventually led her to become an independent thinker; and how such principle was the key to her successful business, aiding in overcoming all sorts of barriers, and accomplishing the change of perception other people have about her country.

Because of her entrepreneurial expertise, she stresses the effects that branding has over the selection of products and comments on not taking things for granted. She considers that having the ability to tell a story through a product is what will make it succeed. Finally, she encourages students to be brave, develop the capability to learn, question everything and be curious about other people’s needs, with the purpose of empathizing so that they can become aware and explore new opportunities.