Marketing the Impossible: How We Made Professors Cool

New Media  | 09 de marzo de 2016  | Vistas: 1038

Filmmaker, Tim Hedberg shares his story, the reasons that lead him to work in the projects he does and the most important things he has learned. He begins talking about his childhood and the questions he asked to himself and the inspiration he found in Friedrich Hayek’s book The Road to Serfdom, which taught him important lessons about liberty, and led him to work on promoting these ideas.

He addresses the topic of the role that creativity plays in overcoming obstacles and finding your inner entrepreneur and explains how his biggest obstacle working for Learn Liberty was to make educational videos about economics go viral and be interesting. Hedberg shares the strategies he has applied and describes the mindset people need to have to make the best use of the time spent in anything you are doing.

The treasures you seek are usually in the places you are more afraid to enter.”

Later he talks about his work at Klink, an alcohol delivery cellphone application, where he had the obstacle to overcome entrenched interests and grow the startup on a $0 budget. Finally, he defines what an entrepreneur is.

Entrepreneurship is operating a business in the face of extreme uncertainty"

Entrepreneurs encounter many challenges while pursuing their dreams of creating something out of nowhere, and it is especially difficult when you want to promote ideas that are not easily digested by people. Hedberg's story teaches us the importance of perseverance and believing in your ideal to fulfill your goals.

Now watch: Tim Hedberg's experience learning the ideas of liberty


Cofundador de Motivo Media, productor de video y mercadólogo


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín