John Blundell talks about the ideal of regulation without the state, as in many countries the burden of excessive rules and regulations is increasing. He provides a definition of regulation as the attempts by governments to make rules for others; then, he analyzes the costs, consequences, and negative effects these rulings have on any social context.

While he does not deny the need for guidelines, he suggests that these may be voluntarily arranged, instead of state-imposed, to avoid hampering the market effects desired. He elaborates on the alternatives and provides steps to encourage private regulation to attain the healthy and safe environment aspired.