Consumer Sovereignty and the Role of Advertising

21 de agosto de 1996   | Vistas: 4529 |  

Israel Kirzner is a well-known economics professor who illustrates the importance of advertising in a supposedly consumer-driven society. Consumer sovereignty is often thought to be imperative, but as Kirzner mentions, the producer anticipates what the consumer wants. Throughout this lecture, he explains that advertising and the sequence of producers and consumers play an important role in the market economy. 

 

 

 


IDEAS DE LA LIBERTAD

Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín