Jeff Sandefer leads a Socratic dialogue to explore how free market principles can be applied to a university setting.  In the course of the discussion, UFM professors and deans answer the question of whether or not it is proper for an uneducated 18-year-old to pass judgment on a professor's skills and knowledge.  They also discuss how to measure important components in teaching, including facts and theories, skills, critical thinking, and transformation. Finally, in analyzing the idea that a student is a customer of the teacher, the basic components of the relationship between customer and business person are considered.