00:00 |

Initial credits
00:20 |

Giancarlo Ibárgüen: Introduction
02:40 |

John Mackey: conscious capitalism
- A new business paradigm
  - Influence of corporations
  - Social perception of corporations
  - Anti-globalization movement
  - Branding problems
- Limitations of current business models
  - Domination of traditional economic theories
  - Business mentality today
- What is the purpose of a business?
- Who defines the purpose of the business?
  - Entrepreneurs: Creation of the business purpose
  - Evolution of purposes
- Companies with great purposes
- The paradox of profits
  - Achievement of happiness
  - Profits: a secondary goal
  - Long term profits
  - Role of leadership
- Whole Foods Business Model
- Voluntary cooperation in business
  - Ethical foundation of capitalism
  - Legal control of the investors
  - Legal and fiduciary responsibilities of management
17:57 |

Core values of Whole Foods
- Selling the highest quality natural and organic foods available
- Satisfying and delighting our customers
- Team members: Happiness and excellence
- Innovative employee practices
22:51 |

Comparison of Whole Foods against Fortune 500 Companies
- Distribution of income
- Distribution of stock options
- Stock price growth
- Profits: Creation of prosperity
- Whole Foods business facts
- Supplier partnership
27:59 |

Whole Foods Social responsibility
- Communities
- Donations
- Global citizenship
  - Partnerships
  - Guatemala
  - Costa Rica
  - Future plans
- Environmental awareness
- Treatment of livestock animals
32:46 |

Non-profit organizations
- Traditional stereotypes of organizations
- Holistic organizations
- Non-profit organization model
36:11 |

Conclusions
37:07 |

Questions and Answers
- Why I am opposed to profit?
- Does philanthropy equal social responsibility?
- Is philanthropy "theft" from investors?
- Who should control corporations: stockholders or stakeholders?
- A revision of Adam Smith's
41:31 |

Final words
41:50 |

Final credits