In many cases, design can be central to entrepreneurial projects. In this panel, Karl Williamson leads Denny McFadden, Richard Heap, and Emilio Méndez in exploring the influence of design in business and all aspects of their life. Design is related to the act of creating. Recognizing it as a motto that is embedded to every aspect to your enterprise, opens endless possibilities for any project. Sense of intention can build culture and attractiveness into any space. It’s all about following these impulses and learning to subject design to the right restraints.

Design is not merely a package for these entrepreneurs. It differentiates them. In their case, it is the ruling presence behind every action in their business. Join them in discussing their philosophies behind design, their thoughts on its transformative power, and their strategies to stimulating creative thinking through environment remodelling.