•     |    
    Initial credits
  • 00:06    |    
    Personal experiences with design
    • How do you incorporate design into your entrepreneurial projects?
    • What attracted you to design?
  • 10:56    |    
    Design philosophies
    • Saul E.Mendez
    • Studio Domus
    • Charity Water
  • 16:28    |    
    Branding and culture
    • How do you build an open culture into a space through design?
    • How can you establish a distinct brand cheaply?
  • 26:49    |    
    Designer team
    • What strategies do you use to launch and evaluate new designs?
    • What advice would you give entrepreneurs on choosing a designer team?
    • How do you challenge creators?
  • 00:00    |    
    Questions from the audience
    • Can you mention the main challenge that has improved your own creativity?
    • How do you deal with opinions from people alien to design?
  • 47:41    |    
    Final comments
  • 48:25    |    
    Final credits


MIT GSW 2015: Designing Under $1

In many cases, design can be central to entrepreneurial projects. In this panel, Karl Williamson leads Denny McFadden, Richard Heap, and Emilio Méndez in exploring the influence of design in business and all aspects of their life. Design is related to the act of creating. Recognizing it as a motto that is embedded to every aspect to your enterprise, opens endless possibilities for any project. Sense of intention can build culture and attractiveness into any space. It’s all about following these impulses and learning to subject design to the right restraints.

Design is not merely a package for these entrepreneurs. It differentiates them. In their case, it is the ruling presence behind every action in their business. Join them in discussing their philosophies behind design, their thoughts on its transformative power, and their strategies to stimulating creative thinking through environment remodelling.





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Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín