“Companies can die at any stage, and most of them do.” Mario Salazar leads three renowned entrepreneurs in a reflection on the risk of failure and the decisions it calls for when it occurs. Manuel Carranza shares his experience in losing one million dollars and overcoming the risk of bankruptcy. For Fernando Poma, surviving depends on an idea that is optimal and has a clear differentiation and sustainability over time. John Chisholm believes that perseverance and genuine care for the business allowed one of his companies to survive its worst near-death experience.

In the end, it’s not all about revenues and profits. The capacity for risk-taking and resilience during trials comes from a deep inner passion and true loyalty to the cause. In this panel, entrepreneurs reflect on the trials and tests they have had to overcome and the tough decisions involved in defeating failure repeatedly.