Tiossano: The Development of a New Product

31 de enero de 2012   | Vistas: 4 |   Brand Entrepreneurship Freedom

Magatte Wade shares with students the experiences she has had along her personal and professional life; knowledge that has influenced and built the successful person she is today. She talks about entrepreneurship and the challenges faced during the creation of her two companies. Wade points out the importance of co-creating and bringing essential elements of one's culture during such process, in order to give a special purpose to the project. She also comments on what she considers are the steps of a product development. She believes that a well structured branding strategy is fundamental to guarantee a meaningful success and to promote change in a specific area. Finally, she discusses interactively with the audience and explains more about the approach of her goods, stressing the important role customers play, not only in the development of a new product, but also in its endurance.


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín