00:01    |    
Initial credits 
00:06    |    
Early years
02:25    |    
Moving to Germany 
03:16    |    
Life in France
03:45    |    
Leaving to America 
05:22    |    
Following the heart 
06:08    |    
Working on myself 
07:35    |    
Learning about entrepreneurship 
Front row seat to entrepreneurship
11:12    |    
Challenge of the first company 
Introducing elements of African culture 
13:35    |    
14:55    |    
Reasons to be beautiful
Purpose of beauty 
17:00    |    
Changing perceptions through branding
18:25    |    
Criticize by creating 
Where to start
First ideas
Product development
Improving the formula
Working on the formulas
Testing to guarantee stability and safety
Enemies in body care products 
Perfume elaboration 
Denatured alcohol 
Final product
45:04    |    
Question and answer period 
How did you create the concept of La Femme Tiossano? How is this idea accepted in your current market?
Not just another beauty product 
Purpose of beauty 
Allowing women to recognize their beauty 
Another form of beauty 
Women with brain, beauty, heart, and soul
Women as caregivers and feminists
Where can we find your products? How are you planning to get them into Guatemala?
How did you get the funding for your product?
Part of the change
Aligned people
Being your own currency 
Sharing a passion 
What about the customers? 
Cultivate media through different channels 
Spending time on research 
Making matches at all levels 
Finding information and making decisions 
Customers as part of the family 
Importance of the relationship with customers 
Thinking about other people 
Dealing with great people
Have you ever thought about creating a male brand?
Screening people 
01:27:05    |    
Final words 
01:27:39    |    
Final credits 




Tiossano: The Development of a New Product

31 de enero de 2012   | Vistas: 3 |   Brand Entrepreneurship Freedom

Magatte Wade shares with students the experiences she has had along her personal and professional life; knowledge that has influenced and built the successful person she is today. She talks about entrepreneurship and the challenges faced during the creation of her two companies. Wade points out the importance of co-creating and bringing essential elements of one's culture during such process, in order to give a special purpose to the project. She also comments on what she considers are the steps of a product development. She believes that a well structured branding strategy is fundamental to guarantee a meaningful success and to promote change in a specific area. Finally, she discusses interactively with the audience and explains more about the approach of her goods, stressing the important role customers play, not only in the development of a new product, but also in its endurance.

Magatte Wade is an entrepreneur, founder of Adina for Life, Inc. and Tiossano, Inc. She was born in Senegal and…


Nuestra misión es la enseñanza y difusión de los principios éticos, jurídicos y económicos de una sociedad de personas libres y responsables.

Universidad Francisco Marroquín