Sheldon Bernstein: The 8 Essentials of Innovation

Karen Quispitongo  | 13 de junio de 2022  | Vistas: 66

Sheldon Bernstein, Chief Strategy Officer at Blue Ocean IQ, joined the event Business Day 2022 of the Faculty of Economics at Universidad Francisco Marroquín. In his conference, 'The 8 Essentials of Innovation', he talked about the essence behind innovation and the ways you can make it work in your business.

He emphasizes that innovation in companies like Google is not solely due to the company itself but is a result of the people, structures, and teams within it. Sheldon highlights the importance of empowering employees and customers and mentions the future of payments and disruptive actions as discussed in the conversation.

Innovation is really your ability to see change as the opportunity that it is and not a threat.” – Sheldon Bernstein

It introduces the goal of providing a framework for the audience to actively implement innovation in their organizations, and regardless of the motivation behind it, creation, competition, or constant innovation.

Sheldon discusses the essential components of innovation, starting with aspiration and the importance of conveying a clear vision to the team. He emphasizes the need for collaboration and data driven decisions to prioritize projects effectively. 

This decision should not be just yours, surround yourself with the right people, get the answers that might make you uncomfortable but also get the data.” – Sheldon Bernstein

This presentation focuses on scalability and the need to leverage different networks and relationships to expand innovation efforts. The role of automation in driving efficiency within organizations is highlighted, with various examples given for different business areas like marketing, finance, inventory management, and customer service.

Sheldon underscores the importance of the people within an organization and how their collective effort and alignment can drive innovation. He stresses the need to inspire and reward employees for their contributions to the culture of innovation.

Create the culture, create the environment to help you make the decisions on when and how to innovate.” – Sheldon Bernstein

He encourages the audience to consider whether the metaverse aligns with their organization's goals and timeframes for innovation. The concept of disruptive innovation is introduced, emphasizing that it doesn't always require completely new inventions but can also involve reinventing existing processes within the organization, giving five actionable steps for fostering innovation, think big, be specific, act changing things, assess, and celebrate.

For you in support of highly talented students from around the country

This virtual conference is of great value for you: the leader, the marketer, the founder, or department manager seeking inspiration and ideas to implement as you face this new reality in your current role. Voluntary donations will support the ITA Scholarship Program, which seeks to identify the most qualified, talented and motivated students in Guatemala who lack the financial resources to study at the university level and make it possible for them to earn an undergraduate degree at Universidad Francisco Marroquín, resulting in a great positive impact for their lives, families and communities.

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